Product designer bridging users, business and tech
I design clear products from first idea to final release, defining the problem, aligning stakeholders and shipping together with developers.
Selected projects
-
Turning scattered analytics into one trustworthy view
Bringing behaviour and feedback data together in one place the team can trust and act on.
-
What can engine data tell us?
Turning engine performance data into insights that help operators understand how their engines are running.
-
Making sense of the signals
Helping users trace engine faults and understand the signals behind an alert.
-
Seeing the bigger picture
Balancing fleet-level visibility with the operational details that matter for each vessel.
How I work
-
01
Define
I turn user needs and business challenges into clear feature requirements and product direction.
-
02
Align
I bring stakeholders together, clarify expectations and help teams agree on the right solution.
-
03
Design
I translate complex requirements into intuitive experiences, interactions and interfaces.
-
04
Deliver
I work closely with developers to resolve questions, refine details and bring features to life.
About
I'm a product designer based in Gothenburg, with over five years of experience working with companies such as Volvo Penta, SKF and Finnair.
I work across the design process, from shaping early ideas and defining problems to designing solutions and collaborating with developers to bring them to life. Much of my work has focused on making complex information easier to understand, helping people make sense of data and giving them the tools to make better decisions.
My interest in design started back in middle school, creating websites, making Photoshop tutorials for YouTube and designing wallpapers. Outside of work, I enjoy exploring different cultures and capturing the world through photography.
Clients & employers
Since 2021 I've designed for companies across industry, aviation, retail and consultancy, from global manufacturers to digital agencies.
-
Volvo Penta
-
Toyota Material Handling
-
SKF
-
Essity
-
Cargill
-
Finnair
-
Gekås
-
HiQ
-
Pepper Digital
In their words
Joacim is a complete pleasure to work with. He adapts and delivers in the fast-changing world of tech, business and software development.
His designs always shine, and his ability to take in opinions from many disciplines, departments and owners, and still make everyone happy, is incredible. I'd recommend him for any UI/UX work, and even product owner roles. I'd gladly work with him again anytime. Fun, sharp, great guy!
Joacim is a fun colleague to work with and a great designer. On the projects we collaborated on, he was quick to come up with design ideas and build prototypes in Figma.
His Figma skills are really good. When he started at Toyota, he quickly set up our new design system in Figma.